After a few moments of consideration, I thought I ought to make a quick mention today letting everyone know that we have now squarely moved from the "postmodern era" into the "ironic era." These transitions are always a little nebulous and hard to pin down, but now there is little doubt the switch has taken place. I'm sorry the transition has already past (maybe a week ago) and I did not announce it on the very day of the new era's arrival. However, during the last few years the postmodern era was showing its age and has now officially moved on to better things at another company. Although I could take the time now to go into all of the details concerning the whys and wherefores of this shift, I have come to the realization that this would only be a redundancy and a preempting of all the social commentators and academics of the foreseeable future fleshing out the intricacies and cultural trends that have brought us here and have anchored us, in our present state, securely in the ironic. I must say I have already enjoyed parts of this new era, but also severely dread other out workings of its designs. Because these eras are quite all-encompassing, I would begin going through each area of your life and seeing which things can stay or must go. Finally, the last item I wanted to touch on after announcing this change in era is one of the greatest losses going forward. The thing surely to be missed the most is sincerity.
There are movie stars, and then there’s Shah Rukh Khan. Some call him India’s Tom Cruise — but that understates his fame [...]. If pressed, we’d say that the American equivalent of SRK, the king of Bollywood, might be Heinz Ketchup: He’s sweet, he’s lightly processed, and he’s everywhere. Bollywood produces 1000 titles a year (compared with Hollywood’s 500) reaching an audience of 3 billion, which makes Khan — who stars in no fewer than five films per annum, and produces dozens more — a very busy man. Last week, when he took a break from triple-threating and shilling for his vanity musk “Tiger Eyes by SRK” to accept an award at Yale, America gave him a different kind of “special treatment”: summary detention. TSA didn’t see an international film star — they saw a Muslim in a private plane headed toward New York, and they held Khan for hours before the Indian consulate and the U.S. State Department intervened. (Giant chagrin.) “Whenever I start feeling too arrogant about myself, I always take a trip to America,” said Khan. What can we say? A little humility is never a bad thing, but America doesn’t need to support the recovery by seeding the business of humiliation."
The ironic era is here when catagorizing frees us to commentate from above categories! More examples are suited up for this trackmeet and not all are so friendly. But keep heart; we have recongized and categorized them in order to deflect their impact with ironic observations!
With all sincerety,
Mowing my Lawn
Roeland Park Kansas
Special thanks to Instagram for retro filtering our image of my record player spinning Copeland on the iPad.